A LOT TO SAY PODCAST

Ep 14: BUSINESS-KARMA with Oscar McMahon

Episode Summary

Joining the chit-chat is Oscar McMahon, co-founder of Young Henrys, a much loved independent brewery based out of Newtown, Sydney, which exists to 'Serve the People.' Having spent a large part of his youth playing music with the band Hell City Glamours, Oscar and co-founder Richard Adamson established Young Henrys as a way to bring good craft beer to the people, and as we discuss, it's become a fervent supporter of the creative industries, food and hospitality scene and even community focussed science experiments (!)

Episode Notes

Oscar McMahon has been a touring musician, slung beers in bars, and even been categorised as a model for a fleeting moment. He is a business owner of The Unicorn Hotel in Paddington, Sydney and of course, is more commonly known as a co-founder of much-loved, independent, Newtown Sydney based brewery: Young Henrys.

Like most good stories, Young Henrys one started over a beer. Meeting on opposite sides of the bar, Richard Adamson and Oscar McMahon got talking over their love of beer and music, and discovered they also shared the view that the Australian beer scene felt a little stagnant – that it should be more adventurous, innovative and fun. With Richard’s experience in brewing, and Oscar’s hospitality know-how, they decided they should do more than just talk.

Overcoming a tangle of red tape, Young Henrys eventually found a home in a modest warehouse in the backstreets of Newtown. With a few friends, a small brew kit and the maxim to ‘serve the people’, the first Young Henrys beers were brewed in March 2012. 

A few points in the chit-chat:

  1. The 2020 effect on hospitality, tourism and creative industry.
  2. Brands that have a dress sense and soundtrack
  3. Misspent youth playing in touring a rock and roll band
  4. The parallels between bands and brands
  5. Music in the DNA
  6. The importance of live music in creating Young Henrys
  7. From beer club to beer brand (or rather, beer project)
  8. Attracting the misfits and rascals to join the team
  9. Building a brand that’s not one-dimensional
  10. Creating noodle-scratching STEM based collaborations
  11. Business Karma, and storytelling of the new ventures
  12. Ever-increasing business sustainability

Notes and Links:

Follow @oscar_mcmahon on Instagram

Follow @younghenrys on Instagram & Twitter

 

Music by Gareth Leach Music by way of Bateman

Twitter: @ALTSProjects

Instagram: @altsprojects_

Hosted by Gaz Williams @gwilliamsALTS